Join the family

Open your very own colorful RICETERIA store & café

Are you ready to step into this colorful and exciting concept? Then partner with us! A RICETERIA is a unique retail concept combining a colorful café and a store full of products from our vibrant, ethically sourced Danish homeware collection, RICE. The café serves food made from recipes developed by and prepared in our very own kitchen “Happy Cooking by RICE”. Being both a store and a café, we offer you the opportunity to appeal to a wider audience. 

Why go normal when you can go RICE?
Normal is boring – and no store looks like a RICETERIA does. Therefore it is essential that a guest recognizes our brand and every RICETERIA must exude the same high quality brand experience – from food and products to service and events. At the same time, it is important that each store is unique, and we make sure to adjust the concept to the location, the area and to you – the owner.

Included in the RICETERIA Partner Programme: 

  • Coaching and training in the concept (both store and kitchen) 
  • Local and central support 
  • Professional communication tools (such as catalogues, pricelists, website, social media, etc.) 
  • A unique 3D design outline of your store


  • A library of recipes 
  • A dynamic calendar of themed campaigns and events 
  • A catalogue of funky DIY, visual merchandising inspiration, instore events and activities for customers

Are we the perfect match? 
The concept is optimized for areas with a high customer flow, and it can be implemented with a relatively low investment on your part. To be a RICETERIA partner, we expect you to have:

  • The will and drive to start a new business 
  • The necessary market knowledge 
  • In-depth retail knowledge and expertise 
  • The required capital A concrete business plan 
  • An understanding of and willingness to share our values

If you would like more details on our Franchise system please contact us at



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